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In 1937 the City of Paris organised the World Exhibition of “Arts et Techniques appliqués à la vie moderne» («Exhibition of Arts and Techniques applied on modern life»). For this occasion, several detached houses were built both to welcome visitors and promote the French savoir-faire. Even though the majority of these houses were ephemeral others were aimed to be permanents. That’s especially the case of the Tokyo… Read more »

So youngly Guccio Gucci developed competences within the fashion field and came nearer the luxury world working into palaces.  In 1921 Gucci’s brand was founded and a first shop opened in Florence offered saddlery products, luggage and riding accessories. This first shop was followed by many others and the brand branched out quickly.

Fondée à l’aube du 20ème siècle, la marque Prada symbolise l’élégance et le charme de la mode italienne. À l’origine, les frères Prada ouvrent une petite maroquinerie à Milan pour proposer des articles de sellerie et il faut attendre les années 1970 pour que Prada devienne une référence dans le monde de la mode. Depuis,… Read more »