APP 2# 5

Founded at the dawn of the 20th century Prada’s brand represents the Italian elegancy and fashion appeal. At the outset the brothers Prada opened a leather shop in Milan with the aim to propose saddlery products then a downtown until 1970 was necessary for Prada to become a reference in the fashion world. After all… Read more »

The Rotonde opened its doors at the beginning of the 20th century at the corner of Montparnasse and Raspail Boulevards. From being a little bar full of blue-collared workers quickly it became a crucial address in Paris for writers and artists, then it was common to meet Picasso, Modigliani, Apollinaire or Jean Cocteau. The Rotonde… Read more »

In 1937 the City of Paris organised the World Exhibition of “Arts et Techniques appliqués à la vie moderne” (“Exhibition of Arts and Techniques applied on modern life”). For this occasion, several detached houses were built both to welcome visitors and promote the French savoir-faire. Even though the majority of these houses were ephemeral others were aimed to be permanents. That’s especially the case of the Tokyo… Read more »