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When everything means luxury and fineness

So youngly Guccio Gucci developed competences within the fashion field and came nearer the luxury world working into palaces.  In 1921 Gucci’s brand was founded and a first shop opened in Florence offered saddlery products, luggage and riding accessories. This first shop was followed by many others and the brand branched out quickly.

The Italian fashion industry takes its place on the Champs-élysées

Founded at the dawn of the 20th century Prada’s brand represents the Italian elegancy and fashion appeal. At the outset the brothers Prada opened a leather shop in Milan with the aim to propose saddlery products then a downtown until 1970 was necessary for Prada to become a reference in the fashion world. After all… Read more »

A la découverte de l’art contemporain

En 1937, la Ville de Paris organise l’Exposition internationale des « Arts et Techniques appliqués à la Vie moderne ». A cette occasion, plusieurs pavillons sont construits afin d’accueillir les visiteurs et de promouvoir le savoir-faire français. Si la majorité de ces bâtiments sont éphémères, d’autres sont destinés à être permanents. C’est le cas notamment du monumental… Read more »