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The Italian fashion industry takes its place on the Champs-élysées

Founded at the dawn of the 20th century Prada’s brand represents the Italian elegancy and fashion appeal. At the outset the brothers Prada opened a leather shop in Milan with the aim to propose saddlery products then a downtown until 1970 was necessary for Prada to become a reference in the fashion world. After all… Read more »

Haute couture, perfumery and fashion mean Chanel’s luxury

Chanel as a brand has emerged as the symbol of the French elegance, delicacy and fashion created for you by the founder Gabrielle Chesnel whose greats seamstress‘ name is better known as Coco Chanel. This stallholder’s daughter from the Cevennes born outside of a marriage relationship was in no way fated to become the founder… Read more »

Ongoing to discover the contemporary art

In 1937 the City of Paris organised the World Exhibition of “Arts et Techniques appliqués à la vie moderne“ („Exhibition of Arts and Techniques applied on modern life“). For this occasion, several detached houses were built both to welcome visitors and promote the French savoir-faire. Even though the majority of these houses were ephemeral others were aimed to be permanents. That’s especially the case of the Tokyo… Read more »