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In 1899 Paris city has organised a World’s fair, a true showcase of the French expertise. It represented an opportunity for Gustave Eiffel to imagine and devise the famous tower which became a symbol for the capital. At the end of the 19th century the Eiffel Tower is an architectural and technological achievement and the… Read more »

So youngly Guccio Gucci developed competences within the fashion field and came nearer the luxury world working into palaces.  In 1921 Gucci’s brand was founded and a first shop opened in Florence offered saddlery products, luggage and riding accessories. This first shop was followed by many others and the brand branched out quickly.

Founded at the dawn of the 20th century Prada’s brand represents the Italian elegancy and fashion appeal. At the outset the brothers Prada opened a leather shop in Milan with the aim to propose saddlery products then a downtown until 1970 was necessary for Prada to become a reference in the fashion world. After all… Read more »